GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

Life moves fast and we love to be immersed in the action. 

Our videographers, photographers, designers, and writers create beautiful,

unique, and powerful content for brands big and small.

We would love to work with you.

RECENT WORK

Cinematographer. Filmmaker. Storyteller.

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.

 

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

 

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.

Currently based in Lake Tahoe, Truckee and Reno but always happy to travel.

 

Humane Society of Truckee-Tahoe

Humane Society of Truckee-Tahoe
Humane Society of Truckee-Tahoe

Humane Society of Truckee-Tahoe

00:00
Play Video
Spring is Blooming in Reno Tahoe

Spring is Blooming in Reno Tahoe

00:00
Play Video
The Ryan Bodine Story

The Ryan Bodine Story

03:01
Play Video
Jump back in time in Virginia City

Jump back in time in Virginia City

00:00
Play Video
What is Ski California?

What is Ski California?

00:00
Play Video
2022 Fives Fish Montana - High Fives

2022 Fives Fish Montana - High Fives

00:00
Play Video
Return to Dirt 2022

Return to Dirt 2022

00:00
Play Video
Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

04:39
Play Video
Rainforest Connection Intro

Rainforest Connection Intro

03:08
Play Video
Lake Tahoe Traveler's Responsibility Pledge - Montage

Lake Tahoe Traveler's Responsibility Pledge - Montage

01:47
Play Video
Muscle Memory

Muscle Memory

05:33
Play Video
The Story of Shelby Estocado

The Story of Shelby Estocado

08:01
Play Video
Dog Sledding in Reno Tahoe

Dog Sledding in Reno Tahoe

00:59
Play Video
Reignite the Night in Reno Tahoe

Reignite the Night in Reno Tahoe

00:55
Play Video
Discover Dickerson Road in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

01:01
Play Video
Napa Valley Lodge - Yountville, Napa Valley California

Napa Valley Lodge - Yountville, Napa Valley California

01:31
Play Video
North Lake Tahoe: We're Stronger Together

North Lake Tahoe: We're Stronger Together

03:21
Play Video
River Search and Rescue Mission

River Search and Rescue Mission

01:35
Play Video
Village Terrain Park - Xgames commercial

Village Terrain Park - Xgames commercial

00:30
Play Video
Soaring Over Chappellet Winery

Soaring Over Chappellet Winery

04:06
Play Video
Boreal Start Parks

Boreal Start Parks

00:59
Play Video
Health & Safety Guidelines - ASM and Reno Tahoe

Health & Safety Guidelines - ASM and Reno Tahoe

09:07
Play Video
SPH Web Banner v5

SPH Web Banner v5

00:45
Play Video
Harvest Inn - St. Helena, Napa Valley

Harvest Inn - St. Helena, Napa Valley

00:44
Play Video
SHREDISODE 2

SHREDISODE 2

01:51
Play Video
2019 Fives Fish | Montana

2019 Fives Fish | Montana

02:48
Play Video
Local Artisans in North Lake Tahoe

Local Artisans in North Lake Tahoe

02:12
Play Video
North Lake Tahoe Shopping

North Lake Tahoe Shopping

02:18
Play Video
1868 FC Off Days - Wake Surfing Lake Tahoe

1868 FC Off Days - Wake Surfing Lake Tahoe

00:00
Play Video
Ruby Mountain Heli. 2020 Ruby Magic.

Ruby Mountain Heli. 2020 Ruby Magic.

00:00
Play Video
Small Business Saturday in Tahoe

Small Business Saturday in Tahoe

00:00
Play Video
Best of 2019 in Reno Tahoe

Best of 2019 in Reno Tahoe

00:00
Play Video
Decorative Arms at the Nevada Museum of Art

Decorative Arms at the Nevada Museum of Art

00:00
Play Video
Sugar Bowl Switching Yards: Shredisode 1

Sugar Bowl Switching Yards: Shredisode 1

00:00
Play Video
Mountain Safety Guide Video Series 4: Chairlift Safety

Mountain Safety Guide Video Series 4: Chairlift Safety

00:00
Play Video
Lifelines and Bloodlines

Lifelines and Bloodlines

00:00
Play Video
The Village Dining Room

The Village Dining Room

00:00
Play Video
Sierra Avalanche Center - Daily Flow

Sierra Avalanche Center - Daily Flow

06:17
Play Video
Return to Dirt

Return to Dirt

03:26
Play Video
Military to the Mountain - 2019

Military to the Mountain - 2019

05:00
Play Video
 
 
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
TPS String-out v1.00_42_46_07.Still013
TPS String-out v1.00_42_46_07.Still013
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
Incline Lodge Summer 2022 Beach Activites String-out.00_14_06_06.Still015
Incline Lodge Summer 2022 Beach Activites String-out.00_14_06_06.Still015
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
1/2

Ritz Carlton

Mountainside Partners

Vail Resorts

Burton

Mountain Travel Symposium

Adventure Cyclist

Palisades at Squaw

Sierra Avalanche Center

Park City

Ski Journal

Matter Communications

Silver Bow Club

Sugar Bowl

JVP Communications

Barton Health Hospital

Crossfit Avalanche & Blizzard

Brandon Walsh Real Estate

Red Bull

Ski Lake Tahoe

High Fives

Reno Tahoe USA

Sync Performance

Pandemic Labs

Copper Mountain

KT Tape

Oliver