GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

THE STORY

Cinematographer. Filmmaker. Storyteller. 

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.

VIDEO

It’s no secret that video is the most-consumed form of content in the world today. Whether it’s an overview video to tell your company story, or a full mini-series to accomplish more complex goals – our writing, production and editing teams have the experience and talent to make your video dreams come true.

PHOTO

Photographs have the power to tell an entire story in a single frame. When the medium is constrained, photos pick up where videos leave off. Our photographers  are skilled in both the science of image capture, and the art of visual storytelling. From Instagram to print ads, we’ll make sure all of your photo needs are covered.

DESIGN

Design is visual storytelling, beyond the real world. Whether it’s designing a logo that captures the purpose of your brand, or laying out an infographic detailing specific features and benefits of your product, our visual artists turn imagination into reality. We bridge the gap between beautiful art and useful messaging.

OUR CLIENTS

PHOTO

Ritz Carlton

Mountainside Partners

Vail Resorts

Burton

Mountain Travel Symposium

Adventure Cyclist

Palisades at Squaw

Sierra Avalanche Center

Park City

Ski Journal

Matter Communications

Silver Bow Club

Sugar Bowl

JVP Communications

Barton Health Hospital

Crossfit Avalanche & Blizzard

Brandon Walsh Real Estate

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Red Bull

Ski Lake Tahoe

High Fives

Reno Tahoe USA

Sync Performance

Pandemic Labs

Copper Mountain

KT Tape

Oliver

La Brea Bakery

Abbi Agency

Welk Resorts

Chase Real Estate

Bomber Skis

North Tahoe Business Association

Tahoe Offroad

Boreal Mountain Resort

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ESPN

GoPro

Marriott Hotels & Resorts

Tahoe South

Squaw Valley Alpine Meadows

North Lake Tahoe Resort Association

Kulkea Bags

Go Tahoe North

Coalition Snow

Talisker

Snow Park Tech

Diamond Peak

Sierra Boat Co.

Old Greenwood

Avant Werks

Mark Estes & CAMPO

Sierra Nevada PT