GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.
GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
Cinematographer. Filmmaker. Storyteller.
Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo, drone and design talents were quickly recognized and demanded by clients throughout the Tahoe region.
The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.
Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.
Currently based in Lake Tahoe, Truckee CA and Reno, NV but always happy to travel.


RECENT VIDEO WORK
Why Tesla and GM Are Betting on U.S. Mines Now | WSJ


Why Tesla and GM Are Betting on U.S. Mines Now | WSJ

Brit Floyd - The Great Gig In the Sky - Live in RENO, NV - GSR 2024, PULSE Tour, featuring Eva Avila

Reno Tahoe Fall

How Jet Fuel Is Made From Trash | WSJ

Unofficial Trailer - Savage Documentary

Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

Muscle Memory

Rainforest Connection Intro
![THE HYPOCRITE [2024]: OFFICIAL TRAILER](https://i.ytimg.com/vi/0SWBvcgPh-Y/mqdefault.jpg 1x, https://i.ytimg.com/vi/0SWBvcgPh-Y/maxresdefault.jpg 3x)
THE HYPOCRITE [2024]: OFFICIAL TRAILER

Mountain Safety Guide Video Series 5: Deep Snow Safety with Travis Ganong | From Ski California

Motodemption 2024

MTS 2024 Highlight Video

Who is the North Tahoe Community Alliance?

Clean, Drain, Dry your inflatable paddleboard

MotoDemption 2023

Snowmobiling in Reno Tahoe.

2023 Broken Arrow Skyrace Recap

Lodge at Bodega Bay

'22 Winter Solstice Tahoe Adventure with Athletes Daron Rahlves and Michelle Parker | Best Day Yet

2022 Fives Fish Montana

Sailing in Reno Tahoe

What is Ski California?

What is the NTCA?

La Crema Mountain Home Sizzle

La Crema Mountain Sizzle

Introducing the Aviation Status Dashboard

Return to Dirt

Humane Society of Truckee-Tahoe

Spring is Blooming in Reno Tahoe

The Ryan Bodine Story

Jump back in time in Virginia City

What is Ski California?

2022 Fives Fish Montana - High Fives

Return to Dirt 2022

Lake Tahoe Traveler's Responsibility Pledge - Montage

The Story of Shelby Estocado

Dog Sledding in Reno Tahoe

Reignite the Night in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

Napa Valley Lodge - Yountville, Napa Valley California




























































North Tahoe Community Alliance
Ritz Carlton
Tahoe Mountain Club
Vail Resorts
Burton
Mountain Travel Symposium
Wall Street Journal
The Incline Lodge
Sierra Avalanche Center
Park City
Ski Journal
Matter Communications
Silver Bow Club
Sugar Bowl
Lulius Innovation
Barton Health Hospital
La Crema
Monterey Plaza Hotel
High Fives Foundation
Red Bull
Ski Lake Tahoe
Tahoe Regional Planning Agency
Reno Tahoe USA
Sync Performance
Pandemic Labs
Copper Mountain
KT Tape
Oliver
La Brea Bakery
Abbi Agency
Welk Resorts
Chase Real Estate
FXR
North Tahoe Business Association
Augustine Agency
Boreal Mountain Resort
ESPN
GoPro
Woodside Hotel Group
Marriott Hotels & Resorts
Tahoe South
Palisades Tahoe
North Lake Tahoe Resort Association
Kulkea Bags
Go Tahoe North
Nevada OHV
Talisker
Snow Park Tech
Diamond Peak
Sierra Boat Co.
Old Greenwood
Homewood High & Dry
Mark Estes & CAMPO
Sierra Nevada PT
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