GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.
GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
Life moves fast and we love to be immersed in the action.
Our videographers, photographers, designers, and writers create beautiful,
unique, and powerful content for brands big and small.
We would love to work with you.
RECENT WORK
Cinematographer. Filmmaker. Storyteller.
Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.
The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.
Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.
Currently based in Lake Tahoe, Truckee and Reno but always happy to travel.
Humane Society of Truckee-Tahoe
Humane Society of Truckee-Tahoe
Spring is Blooming in Reno Tahoe
The Ryan Bodine Story
Jump back in time in Virginia City
What is Ski California?
2022 Fives Fish Montana - High Fives
Return to Dirt 2022
Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it
Rainforest Connection Intro
Lake Tahoe Traveler's Responsibility Pledge - Montage
Muscle Memory
The Story of Shelby Estocado
Dog Sledding in Reno Tahoe
Reignite the Night in Reno Tahoe
Discover Dickerson Road in Reno Tahoe
Napa Valley Lodge - Yountville, Napa Valley California
North Lake Tahoe: We're Stronger Together
River Search and Rescue Mission
Village Terrain Park - Xgames commercial
Soaring Over Chappellet Winery
Boreal Start Parks
Health & Safety Guidelines - ASM and Reno Tahoe
SPH Web Banner v5
Harvest Inn - St. Helena, Napa Valley
SHREDISODE 2
2019 Fives Fish | Montana
Local Artisans in North Lake Tahoe
North Lake Tahoe Shopping
1868 FC Off Days - Wake Surfing Lake Tahoe
Ruby Mountain Heli. 2020 Ruby Magic.
Small Business Saturday in Tahoe
Best of 2019 in Reno Tahoe
Decorative Arms at the Nevada Museum of Art
Sugar Bowl Switching Yards: Shredisode 1
Mountain Safety Guide Video Series 4: Chairlift Safety
Lifelines and Bloodlines
The Village Dining Room
Sierra Avalanche Center - Daily Flow
Return to Dirt
Military to the Mountain - 2019
Ritz Carlton
Mountainside Partners
Vail Resorts
Burton
Mountain Travel Symposium
Adventure Cyclist
Palisades at Squaw
Sierra Avalanche Center
Park City
Ski Journal
Matter Communications
Silver Bow Club
Sugar Bowl
JVP Communications
Barton Health Hospital
Crossfit Avalanche & Blizzard
Brandon Walsh Real Estate
Red Bull
Ski Lake Tahoe
High Fives
Reno Tahoe USA
Sync Performance
Pandemic Labs
Copper Mountain
KT Tape
Oliver