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GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency.

Our videographers, photographers, designers, and writers create beautiful,

unique, and powerful content for brands big and small.

 

RECENT WORK

Cinematographer. Filmmaker. Storyteller.

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.

 

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

 

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.

 

Lake Tahoe Traveler's Responsibility Pledge - Montage

Lake Tahoe Traveler's Responsibility Pledge - Montage
Lake Tahoe Traveler's Responsibility Pledge - Montage

Lake Tahoe Traveler's Responsibility Pledge - Montage

01:47
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Muscle Memory

Muscle Memory

05:33
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The Story of Shelby Estocado

The Story of Shelby Estocado

08:01
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Dog Sledding in Reno Tahoe

Dog Sledding in Reno Tahoe

00:59
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Reignite the Night in Reno Tahoe

Reignite the Night in Reno Tahoe

00:55
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Discover Dickerson Road in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

01:01
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Napa Valley Lodge - Yountville, Napa Valley California

Napa Valley Lodge - Yountville, Napa Valley California

01:31
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North Lake Tahoe: We're Stronger Together

North Lake Tahoe: We're Stronger Together

03:21
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River Search and Rescue Mission

River Search and Rescue Mission

01:35
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Village Terrain Park - Xgames commercial

Village Terrain Park - Xgames commercial

00:30
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Soaring Over Chappellet Winery

Soaring Over Chappellet Winery

04:06
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Boreal Start Parks

Boreal Start Parks

00:59
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Health & Safety Guidelines - ASM and Reno Tahoe

Health & Safety Guidelines - ASM and Reno Tahoe

09:07
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SPH Web Banner v5

SPH Web Banner v5

00:45
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Harvest Inn - St. Helena, Napa Valley

Harvest Inn - St. Helena, Napa Valley

00:44
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SHREDISODE 2

SHREDISODE 2

01:51
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2019 Fives Fish | Montana

2019 Fives Fish | Montana

02:48
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Local Artisans in North Lake Tahoe

Local Artisans in North Lake Tahoe

02:12
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North Lake Tahoe Shopping

North Lake Tahoe Shopping

02:18
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1868 FC Off Days - Wake Surfing Lake Tahoe

1868 FC Off Days - Wake Surfing Lake Tahoe

00:00
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Ruby Mountain Heli. 2020 Ruby Magic.

Ruby Mountain Heli. 2020 Ruby Magic.

00:00
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Small Business Saturday in Tahoe

Small Business Saturday in Tahoe

00:00
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Best of 2019 in Reno Tahoe

Best of 2019 in Reno Tahoe

00:00
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Decorative Arms at the Nevada Museum of Art

Decorative Arms at the Nevada Museum of Art

00:00
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Sugar Bowl Switching Yards: Shredisode 1

Sugar Bowl Switching Yards: Shredisode 1

00:00
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Mountain Safety Guide Video Series 4: Chairlift Safety

Mountain Safety Guide Video Series 4: Chairlift Safety

00:00
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Lifelines and Bloodlines

Lifelines and Bloodlines

00:00
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The Village Dining Room

The Village Dining Room

00:00
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Sierra Avalanche Center - Daily Flow

Sierra Avalanche Center - Daily Flow

06:17
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Return to Dirt

Return to Dirt

03:26
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Military to the Mountain - 2019

Military to the Mountain - 2019

05:00
Play Video
 Truckee Fly Fish

Truckee Fly Fish

02:11
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Ritz Carlton Dallas

Ritz Carlton Dallas

00:46
Play Video
Seven Troughs Distillery

Seven Troughs Distillery

01:00
Play Video
Terminal Cancer w/ Daron Rahlves

Terminal Cancer w/ Daron Rahlves

00:59
Play Video
Lake Tahoe Wake Surfing

Lake Tahoe Wake Surfing

01:53
Play Video
Local Legends

Local Legends

01:52
Play Video
Bentley Ranch Distillery

Bentley Ranch Distillery

01:00
Play Video
Bentley Heritage

Bentley Heritage

01:00
Play Video
Hot Air Balloon Races

Hot Air Balloon Races

00:58
Play Video
 
NorthstarPowder 3.22.16-18
FivesFish 2017 HiRes --197
BrockwayCampgroundActivities 6.2.15 lowres-35
BrockwayCampground Beach Activities 3kb-13
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SBC Photos -415
SLT 2016.17 - HeliShoot 1.17.17-147
HighFivesVentura-5mb-10.09.15-22
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Northstar Heli Shoot 2016.17 - Generikal Design -_-59
EpicLife - Kirkwood 4.6.16 - Generikal Design-48
SBC Photos -242
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MakiAli Food Photos 09-09-2015-12
BurningMikey2015-6
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SLT Homewood Pow 2.27.17 -_-45
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Diamond Peak 3.8.16 - Generikal Design-31
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Northstar Family Shoot Allegrettos 1.25.17_-24
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Diamond Peak Steeps & Stashes - Generikal Design -_-79
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SLT Homewood Pow 2.27.17 -_-47
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SLT Homewood Pow 2.27.17 -_-59
SLT Squaw Family Day -_-37
MTS 2018 lowres-534
SLT Homewood Pow 2.27.17 -_-17
Sync Tahoe 2017-348
SLT 2016.17 - HeliShoot 1.17.17-58
Silverton2015-lo-17
Sync Tahoe 2017-388
SLT 1.25.17 Heavenly-71
Sync Tahoe 2017-347
SLT 2016.17 - Northstar 11.29.16-19
MakiAli Food Photos 09-09-2015-13
BurningMikey2015-9
SBC Photos -272
SBC Photos -155
Sync Tahoe 2017-334
M2M First Day On Snow 4.5.17 --75
PageImage-485011-3918019-TruckeeTrain1
FivesFish 2017 LowRes --81
SLT Homewood Pow 2.27.17 -_-19
ForestBaker-317
FivesFish 2017 HiRes --141
B4BC Sugar Bowl Banked Slalom -_-25
BestPies Summer 2017 LowRes--60
 

Ritz Carlton

Mountainside Partners

Vail Resorts

Burton

Mountain Travel Symposium

Adventure Cyclist

Palisades at Squaw

Sierra Avalanche Center

Park City

Ski Journal

Matter Communications

Silver Bow Club

Sugar Bowl

JVP Communications

Barton Health Hospital

Crossfit Avalanche & Blizzard

Brandon Walsh Real Estate

Red Bull

Ski Lake Tahoe

High Fives

Reno Tahoe USA

Sync Performance

Pandemic Labs

Copper Mountain

KT Tape

Oliver

La Brea Bakery

Abbi Agency

Welk Resorts

Chase Real Estate

Bomber Skis

North Tahoe Business Association

Tahoe Offroad

Boreal Mountain Resort

ESPN

GoPro

Marriott Hotels & Resorts

Tahoe South

Squaw Valley Alpine Meadows

North Lake Tahoe Resort Association

Kulkea Bags

Go Tahoe North

Coalition Snow

Talisker

Snow Park Tech

Diamond Peak

Sierra Boat Co.

Old Greenwood

Avant Werks

Mark Estes & CAMPO

Sierra Nevada PT

 
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