GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency.

Our videographers, photographers, designers, and writers create beautiful,

unique, and powerful content for global brands.

Dedicated

We’re 100% dedicated to your vision and goals. Our creative process is collaborative, thorough, and iterative. We don’t stop until you say “perfect.”

Capable

We create every type of media and work through every stage of production so you can spend less time searching for talent and more time achieving results.

Proven

We don’t understand mediocre. If it’s worth doing, it’s worth doing right. That’s why we use the world’s best equipment and update our arsenal constantly.

Proven

THE STORY

Cinematographer. Filmmaker. Storyteller.

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.