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GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

Cinematographer. Filmmaker. Storyteller.

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo, drone and design talents were quickly recognized and demanded by clients throughout the Tahoe region.

 

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

 

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.

Currently based in Lake Tahoe, Truckee CA and Reno, NV but always happy to travel.

RECENT VIDEO WORK

MotoDemption 2023

MotoDemption 2023
MotoDemption 2023

MotoDemption 2023

03:31
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Snowmobiling in Reno Tahoe.

Snowmobiling in Reno Tahoe.

00:44
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Who is the North Tahoe Community Alliance?

Who is the North Tahoe Community Alliance?

02:41
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Unofficial Trailer - Savage Documentary

Unofficial Trailer - Savage Documentary

03:00
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THE HYPOCRITE [2024]: OFFICIAL TRAILER

THE HYPOCRITE [2024]: OFFICIAL TRAILER

01:11
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2023 Broken Arrow Skyrace Recap

2023 Broken Arrow Skyrace Recap

04:23
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Lodge at Bodega Bay

Lodge at Bodega Bay

00:54
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'22 Winter Solstice Tahoe Adventure with Athletes Daron Rahlves and Michelle Parker | Best Day Yet

'22 Winter Solstice Tahoe Adventure with Athletes Daron Rahlves and Michelle Parker | Best Day Yet

01:31
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How Jet Fuel Is Made From Trash | WSJ

How Jet Fuel Is Made From Trash | WSJ

07:45
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2022 Fives Fish Montana

2022 Fives Fish Montana

00:00
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Sailing in Reno Tahoe

Sailing in Reno Tahoe

00:00
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What is Ski California?

What is Ski California?

05:25
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What is the NTCA?

What is the NTCA?

02:40
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La Crema Mountain Home Sizzle

La Crema Mountain Home Sizzle

00:30
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La Crema Mountain Sizzle

La Crema Mountain Sizzle

00:30
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Introducing the Aviation Status Dashboard

Introducing the Aviation Status Dashboard

05:46
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Return to Dirt

Return to Dirt

00:00
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Humane Society of Truckee-Tahoe

Humane Society of Truckee-Tahoe

00:00
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Spring is Blooming in Reno Tahoe

Spring is Blooming in Reno Tahoe

00:00
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The Ryan Bodine Story

The Ryan Bodine Story

03:01
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Jump back in time in Virginia City

Jump back in time in Virginia City

00:00
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What is Ski California?

What is Ski California?

00:00
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2022 Fives Fish Montana - High Fives

2022 Fives Fish Montana - High Fives

00:00
Play Video
Return to Dirt 2022

Return to Dirt 2022

00:00
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Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

04:39
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Rainforest Connection Intro

Rainforest Connection Intro

03:08
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Lake Tahoe Traveler's Responsibility Pledge - Montage

Lake Tahoe Traveler's Responsibility Pledge - Montage

01:47
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Muscle Memory

Muscle Memory

05:33
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The Story of Shelby Estocado

The Story of Shelby Estocado

08:01
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Dog Sledding in Reno Tahoe

Dog Sledding in Reno Tahoe

00:59
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Reignite the Night in Reno Tahoe

Reignite the Night in Reno Tahoe

00:55
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Discover Dickerson Road in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

01:01
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Napa Valley Lodge - Yountville, Napa Valley California

Napa Valley Lodge - Yountville, Napa Valley California

01:31
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North Lake Tahoe: We're Stronger Together

North Lake Tahoe: We're Stronger Together

03:21
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River Search and Rescue Mission

River Search and Rescue Mission

01:35
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Village Terrain Park - Xgames commercial

Village Terrain Park - Xgames commercial

00:30
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Soaring Over Chappellet Winery

Soaring Over Chappellet Winery

04:06
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Boreal Start Parks

Boreal Start Parks

00:59
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Health & Safety Guidelines - ASM and Reno Tahoe

Health & Safety Guidelines - ASM and Reno Tahoe

09:07
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SPH Web Banner v5

SPH Web Banner v5

00:44
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SERVICES
PHOTOGRAPHY

North Tahoe Community Alliance

Ritz Carlton

Tahoe Mountain Club

Vail Resorts

Burton

Mountain Travel Symposium

Wall Street Journal

The Incline Lodge

Sierra Avalanche Center

Park City

Ski Journal

Matter Communications

Silver Bow Club

Sugar Bowl

Lulius Innovation

Barton Health Hospital

La Crema

Monterey Plaza Hotel

High Fives Foundation

Red Bull

Ski Lake Tahoe

Tahoe Regional Planning Agency

Reno Tahoe USA

Sync Performance

Pandemic Labs

Copper Mountain

KT Tape

Oliver

La Brea Bakery

Abbi Agency

Welk Resorts

Chase Real Estate

FXR

North Tahoe Business Association

Augustine Agency

Boreal Mountain Resort

ESPN

GoPro

Woodside Hotel Group

Marriott Hotels & Resorts

Tahoe South

Palisades Tahoe

North Lake Tahoe Resort Association

Kulkea Bags

Go Tahoe North

Nevada OHV

Talisker

Snow Park Tech

Diamond Peak

Sierra Boat Co.

Old Greenwood

Homewood High & Dry

Mark Estes & CAMPO

Sierra Nevada PT

Please also check out our other portfolio www.LuxuriMedia.com to see additional
Luxury Hospitality and high end boutique specific work examples.

Clients
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production
Generikal Design - Lake Tahoe, Truckee, Reno, Northern California Video & Photo Production