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GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.

GENERIKAL

/jəˈnerikˈal/

adjective (new)

Characteristic relating to originality, especially of the mind; creative; unique.

Life moves fast and we love to be immersed in the action. 

Our videographers, photographers, designers, and writers create beautiful,

unique, and powerful content for brands big and small.

We would love to work with you.

RECENT WORK

Cinematographer. Filmmaker. Storyteller.

Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.

 

The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.

 

Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.

Currently based in Lake Tahoe, Truckee and Reno but always happy to travel.

VIDEOS

2022 Fives Fish Montana

2022 Fives Fish Montana
2022 Fives Fish Montana

2022 Fives Fish Montana

00:00
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Sailing in Reno Tahoe

Sailing in Reno Tahoe

00:00
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What is Ski California?

What is Ski California?

05:25
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What is the NTCA?

What is the NTCA?

02:40
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La Crema Mountain Home Sizzle

La Crema Mountain Home Sizzle

00:30
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La Crema Mountain Sizzle

La Crema Mountain Sizzle

00:30
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Introducing the Aviation Status Dashboard

Introducing the Aviation Status Dashboard

05:46
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Return to Dirt

Return to Dirt

00:00
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Humane Society of Truckee-Tahoe

Humane Society of Truckee-Tahoe

00:00
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Spring is Blooming in Reno Tahoe

Spring is Blooming in Reno Tahoe

00:00
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The Ryan Bodine Story

The Ryan Bodine Story

03:01
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Jump back in time in Virginia City

Jump back in time in Virginia City

00:00
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What is Ski California?

What is Ski California?

00:00
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2022 Fives Fish Montana - High Fives

2022 Fives Fish Montana - High Fives

00:00
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Return to Dirt 2022

Return to Dirt 2022

00:00
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Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

04:39
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Rainforest Connection Intro

Rainforest Connection Intro

03:08
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Lake Tahoe Traveler's Responsibility Pledge - Montage

Lake Tahoe Traveler's Responsibility Pledge - Montage

01:47
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Muscle Memory

Muscle Memory

05:33
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The Story of Shelby Estocado

The Story of Shelby Estocado

08:01
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Dog Sledding in Reno Tahoe

Dog Sledding in Reno Tahoe

00:59
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Reignite the Night in Reno Tahoe

Reignite the Night in Reno Tahoe

00:55
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Discover Dickerson Road in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

01:01
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Napa Valley Lodge - Yountville, Napa Valley California

Napa Valley Lodge - Yountville, Napa Valley California

01:31
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North Lake Tahoe: We're Stronger Together

North Lake Tahoe: We're Stronger Together

03:21
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River Search and Rescue Mission

River Search and Rescue Mission

01:35
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Village Terrain Park - Xgames commercial

Village Terrain Park - Xgames commercial

00:30
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Soaring Over Chappellet Winery

Soaring Over Chappellet Winery

04:06
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Boreal Start Parks

Boreal Start Parks

00:59
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Health & Safety Guidelines - ASM and Reno Tahoe

Health & Safety Guidelines - ASM and Reno Tahoe

09:07
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SPH Web Banner v5

SPH Web Banner v5

00:44
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Harvest Inn - St. Helena, Napa Valley

Harvest Inn - St. Helena, Napa Valley

00:44
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SHREDISODE 2

SHREDISODE 2

01:51
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2019 Fives Fish | Montana

2019 Fives Fish | Montana

02:48
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Local Artisans in North Lake Tahoe

Local Artisans in North Lake Tahoe

00:00
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North Lake Tahoe Shopping

North Lake Tahoe Shopping

00:00
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1868 FC Off Days - Wake Surfing Lake Tahoe

1868 FC Off Days - Wake Surfing Lake Tahoe

00:00
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Ruby Mountain Heli. 2020 Ruby Magic.

Ruby Mountain Heli. 2020 Ruby Magic.

00:00
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Small Business Saturday in Tahoe

Small Business Saturday in Tahoe

00:00
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Best of 2019 in Reno Tahoe

Best of 2019 in Reno Tahoe

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SERVICES
PHOTOGRAPHY