GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
We are a full-service media production company and creative agency. Our videographers, photographers, designers, and writers create beautiful, unique, and powerful content for global brands.
GENERIKAL
/jəˈnerikˈal/
adjective (new)
Characteristic relating to originality, especially of the mind; creative; unique.
Life moves fast and we love to be immersed in the action.
Our videographers, photographers, designers, and writers create beautiful,
unique, and powerful content for brands big and small.
We would love to work with you.


RECENT WORK
Cinematographer. Filmmaker. Storyteller.
Generikal was established in Truckee, California by Chris Bartkowski. A former professional snowboarder and veteran of the snowsports and hospitality industries, Chris’ video, photo and design talents were quickly recognized and demanded by resorts throughout the Tahoe region.
The demand became so great that in 2015, he left his job to work on Generikal full time. The team and projects have grown since then, but Chris’ founding ethics of original thought, disciplined work ethic, and total commitment to client success continue to guide the company.
Since its inception, Generikal has grown beyond the snowsports industry to produce custom media for luxury hotels, restaurants, hospitals, non-profits, tourism boards, and real estate firms. By requirement, Generikal creatives are just as comfortable in the front seat of a helicopter as they are in a corporate boardroom.
Currently based in Lake Tahoe, Truckee and Reno but always happy to travel.
2022 Fives Fish Montana


2022 Fives Fish Montana

Sailing in Reno Tahoe

What is Ski California?

What is the NTCA?

La Crema Mountain Home Sizzle

La Crema Mountain Sizzle

Introducing the Aviation Status Dashboard

Return to Dirt

Humane Society of Truckee-Tahoe

Spring is Blooming in Reno Tahoe

The Ryan Bodine Story

Jump back in time in Virginia City

What is Ski California?

2022 Fives Fish Montana - High Fives

Return to Dirt 2022

Caitlin Kalinowski's Path to VR Engineering | LEGO® Build it Be it

Rainforest Connection Intro

Lake Tahoe Traveler's Responsibility Pledge - Montage

Muscle Memory

The Story of Shelby Estocado

Dog Sledding in Reno Tahoe

Reignite the Night in Reno Tahoe

Discover Dickerson Road in Reno Tahoe

Napa Valley Lodge - Yountville, Napa Valley California
North Lake Tahoe: We're Stronger Together

River Search and Rescue Mission

Village Terrain Park - Xgames commercial

Soaring Over Chappellet Winery

Boreal Start Parks

Health & Safety Guidelines - ASM and Reno Tahoe

SPH Web Banner v5

Harvest Inn - St. Helena, Napa Valley

SHREDISODE 2
2019 Fives Fish | Montana
Local Artisans in North Lake Tahoe
North Lake Tahoe Shopping

1868 FC Off Days - Wake Surfing Lake Tahoe

Ruby Mountain Heli. 2020 Ruby Magic.

Small Business Saturday in Tahoe

Best of 2019 in Reno Tahoe




























































Ritz Carlton
Mountainside Partners
Vail Resorts
Burton
Mountain Travel Symposium
Adventure Cyclist
Palisades at Squaw
Sierra Avalanche Center
Park City
Ski Journal
Matter Communications
Silver Bow Club
Sugar Bowl
JVP Communications
Barton Health Hospital
Crossfit Avalanche & Blizzard
Brandon Walsh Real Estate
Red Bull
Ski Lake Tahoe
High Fives
Reno Tahoe USA
Sync Performance
Pandemic Labs
Copper Mountain
KT Tape
Oliver
La Brea Bakery
Abbi Agency
Welk Resorts
Chase Real Estate
Bomber Skis
North Tahoe Business Association
Tahoe Offroad
Boreal Mountain Resort
ESPN
GoPro
Marriott Hotels & Resorts
Tahoe South
Squaw Valley Alpine Meadows
North Lake Tahoe Resort Association
Kulkea Bags
Go Tahoe North
Coalition Snow
Talisker
Snow Park Tech
Diamond Peak
Sierra Boat Co.
Old Greenwood
Avant Werks
Mark Estes & CAMPO
Sierra Nevada PT
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